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SANTANA panero

"Passionate about create and desing new experiences"
Visual FX


Motion Graphics

Motion Graphics DemoReel
I was designing motion graphics for BTL and ATL marketing campaigns
( shopping malls , web ) to increase conversions or branding.
-3D max, Particle Flow, After Effects, Photoshop, Illustrator, Premiere-
one-man band job

Below, Christmas promotion shown in Madrid downtown in a massive LED screen
Maybe some day I will find time to update this section more :)


BTL Marketing/Social Marketing

BTL marketing campaigns targeting specific groups to get direct response and conversions.
These campaigns were located in different main areas of Madrid
(storefronts and shopping malls) and also social media campaigns were organize to promote the events.

I was involved in the campaign creativity, art bibles and technical documentation, with an inventory of pieces, color palette, size, patterns / textures, materials, lighting and movements indications,..
I was supervision outsourced work to meet the art quality required.
The models were 3D-printed (some animatronics can be +6 meters height)
Key art creation for social campaigns (3D animations, key promotional art,..)

Graphic-Web Design/Social

Working with different clients, building their brand and corporate identity, creating advertising, marketing and media communication

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